‘Made in Saudi’ is a national initiative by the Saudi Exports Development Authority that aims to build a national brand that is recognized, trusted, and preferred, leveraging Saudi Arabia’s technical innovation, creative talent, and business acumen. The program seeks to empower local businesses and accelerate their growth by helping them use the unified brand to market their products domestically and increase their exports to priority markets. Members of the program thrive within a collaborative community where they can benefit from significant opportunities to expand their reach and tap new business prospects at home and abroad.